Email marketing should be a priority for any small business. Not only does it directly connect you with your target audience, but it’s one of the most cost-effective marketing activities there is: $42 for every $1 spent!
Lead magnets are a fantastic tool for building your subscriber list and engaging with prospective customers. The challenge? Creating them.
That’s where blogs come in. Your blogs are full of custom content written for your business. When you use your blogs to make lead magnets, you save yourself the time and energy of producing new content. That way, you can focus on promoting the lead magnet and growing your email list.
Here are seven lead magnets you can create using content from your small business’ blogs.
Wait, What’s a Lead Magnet?
A lead magnet is an incentive that you offer your audience in exchange for their email addresses. Using lead magnets not only builds your list of subscribers but it helps you build relationships with your audience and encourages them to engage with your business.
Depending on your niche and industry, there are a variety of lead magnet formats to choose from. The important thing is to create lead magnets that will be attractive to your audience and that will give them something valuable.
How to Choose a Lead Magnet
With all the lead magnet options out there, it’s essential to choose one that will best support your business’ growth and marketing goals.
This episode of Amy Porterfield’s podcast, “Online Marketing Made Easy,” offers helpful tips for picking the perfect lead magnet for your business. Amy advocates for moving through these steps to determine which lead magnet will be most successful for you:
- Review what you currently sell and what you plan to sell in the future.
- Consider what your target audience needs to understand or believe so they’ll want to purchase your products or services.
- Figuring out what lead magnet format will complement or align with what you want your ideal audience to buy from you.
Why Repurpose a Blog for a Lead Magnet
No matter what format you choose for your lead magnet, the fact of the matter is that it will need content.
Whether you choose to share an e-book or a webinar, quality content is at the core of what you’ll produce. By repurposing a blog, you take half the work of creating a lead magnet off your plate.
You already have a well-written piece of content. All you have to do is pull the elements you want to use and tweak and format as needed.
How to Make Lead Magnets
You don’t have to be a graphic designer or tech-pro to create a lead magnet. Tools like Canva let you design PDFs, and you can choose templates from their massive library of templates.
For lead magnets that require making or recording video, free platforms like YouTube and Vimeo make it simple to host your files. There are many free apps you can use to record your screen for webinar lead magnets, too.
Once you have your lead magnet file or link, simply set up a landing page for it with your email marketing software and start promoting it!
Lead Magnets You Can Create From a Blog Post
I’m including webinars at the top of this list because they are known to see the best conversion rates of any lead magnets from viewer to purchaser.
With a webinar lead magnet, you provide a live or pre-recorded video presentation highlighting insights or instruction on a topic your prospective customers want help with. The most significant benefit of using a webinar as a lead magnet is that it positions you as an expert in your area.
Webinar lead magnets give your email subscribers an immediate learning opportunity that shapes their view on your business. When they see that you can provide them impactful and informative content, it improves the chances they will ultimately purchase products or services from your business.
Use your blog’s outline as a structure for a webinar lead magnet. Introduce its subheaders as subtopics for your webinar, and include each subsection’s major points as talking points for your presentation.
Here is an example of a free webinar lead magnet:
Checklist lead magnets take big concepts or ideas from your blogs and make them achievable for your readers. With a checklist, you are equipping them with a resource that makes them feel prepared.
Typically, checklists are lists of tasks or steps to complete to achieve an end goal. They’re an excellent tool for motivating readers to take action, get started, and track their progress.
The great thing about checklists as lead magnets is that they help your prospective clients or customers get results in an area they assistance in without spending a dime. They see that your business helped them make a positive and productive step toward their goal.
Later, when they weigh decisions about whether or not to buy from you, they already know that you add value to their business.
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3. Mini E-Books
Mini e-books are the perfect lead magnet for small businesses that have published a series of blogs on a particular topic.
Gather your blog posts, then do some quick formatting and assembling into a PDF, and pow! You have a valuable lead magnet your readers will want to get their hands on.
With a mini e-book, you’re making it very simple for your blog readers to take the next step in engaging with you. You are making life easier for them.
Instead of searching for more information on a topic of interest, you provide them with a valuable resource full of rich content and a lot of information on a topic they’re interested in.
Here is an example:
4. Email Course
If you have a collection of blogs with lessons on a particular topic or subject area, or even one long and in-depth blog post, an email course or series can be an excellent lead magnet to offer.
With an email course, you’re not just giving your audience valuable information to help them make progress in their business. You’re getting them in the habit of looking for and opening emails from you.
To create an email course lead magnet, break your chosen blogs into a series of several email lessons sent daily to subscribers. It’s as simple as that.
5. Cheat Sheets
Cheat sheets are one to two-page documents your blog readers can reference when they need a reminder of all the information your blog on a specific topic or subject includes.
Blog posts that cover complicated topics, or that are filled with many details, lend themselves very well to cheat sheet lead magnets.
You might make your cheat sheet a glossary of sorts that lists important terms discussed in your blog. Or, it could be a list of important steps to follow or anything else a reader needs to know as they take action with the information you’ve given them in their blog.
Here is an example of a cheat sheet lead magnet:
For blog posts that provide instructions, tips, and suggested actions for your readers, workbooks are an ideal lead magnet to help them take that information to the next level.
Workbooks are excellent for helping your blog readers clarify what they know and what they’ve learned from your blog, and take steps toward making progress on something they want.
Your workbook lead magnet’s pages might be filled with worksheets, checklists, and other ways to apply the lessons they’ve learned from your blog. They are perfect for helping your readers execute a specific project or task related to what you shared in your blog.
When filling out a workbook, readers are essentially doing an exercise that warms them up to the value your business provides. This can lead to an eventual purchase or investment with you.
7. Video Series
The concept of a video series lead magnet is very similar to an email course. You are breaking up content from a blog or multiple blogs and delivering it in a series you deliver to subscribers. The difference, of course, is that instead of sending emails that are primarily text and image-filled, you are sending videos.
Create a series of videos, each of which is no more than 5-7 minutes long. You can use free platforms like YouTube and Vimeo to host the videos and then share them via email with your list every day or week for your selected amount of time.
One simple way to create a video series lead magnet would be to take a great How-To blog and create a video for each of its subheaders or subtopics.
Your blogs are an excellent resource for original, on-brand content for your small business. Use them to create lead magnets to help you grow your email list and build your audience!
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