Happy 2021! If you’re like me, you’re knee-deep in putting all of your plans and strategies for a successful year into motion. Many creative entrepreneurs do everything themselves – from writing their content and designing their materials to their accounting and data entry. With all of the tasks that need to get done to run your business, it’s a wonder you have time to do your job!
The great thing is, we live in a day and age where you can find talented people to help you with just about any aspect of your business. Freelance or part-time professionals take time-consuming tasks off your plate, so you have time to focus on what got you here: your passion.
Today, I’m sharing five tasks that even the most hands-on entrepreneurs can outsource right now to make life easier.
Alright, I’m starting with bookkeeping because I have to be honest: I. Hate. Numbers. I’m about as “Right Brain” as you can be, and math and anything related to accounting or bookkeeping are just not my thing. So if I would do just about anything to avoid the painful tasks of reviewing, assessing, and analyzing finances, I’m sure I’m not the only creative entrepreneur who feels this way!
Hiring an experienced and skilled bookkeeper to help you stay on top of your finances is an excellent investment that will save you many headaches and keep you organized. These professionals assist with tasks supporting things like:
- Financial statements
- Accounts receivable and payable
- Tax preparations
- Bank reconciliation
Graphic design is a must for any small business in 2021. Creative and custom brand designs set small businesses apart from the competition and establish them with potential customers. Whether you have a brick and mortar shop or an online operation, the designs you share (whether in your branding or your content) set the stage for where you want to take your business.
Many creative entrepreneurs have a natural knack for design, and it serves them well! But when it comes to your business’s graphic design needs, sometimes it’s best to leave that work to the pros. Graphic designers have the skill and experience to artfully develop concepts and graphics that will represent your business well and present a polished presence wherever you market your business.
Some of the graphic needs a professional can assist you with are:
- Creating your logo
- Choosing your brand fonts and color palette
- Creating collateral
- Designing social content templates
In my work writing blogs for creative business owners, I hear over and over again, “I just don’t like writing.” If you can relate to that, you’re not alone! Writing isn’t for everyone – it’s time-consuming, requires a lot of skill and experience, and if you don’t enjoy it, it can be challenging. The reality is, though, that marketing your business requires writing. Whether it’s the copy on your website or headlines for your sales flyers, your business is going to need text.
Hiring someone to write your copy and/or content is a great way to save yourself a lot of time as well as to ensure your marketing activities are as impactful as possible. You can hire someone to do as much or as little of your writing needs as you’d like. Common projects that freelance or part-time writers are hired to execute include:
- Website copy
- Social media
- Blogs (Hey, I do that!)
- Email campaigns
- Flyers and other collateral
Data plays an important part in understanding your business and planning for its success. From entering sales figures and tracking inventory to organizing your mailing list, there are various data lists and sources essential to running your business well.
That said, data entry can take a long time. And once you’ve entered all your data, setting it up to navigate it and quickly pull the information you need when you need it is a big task.
Part-time or freelance professionals who specialize in data entry can take that data work you loathe and create a beneficial resource or tool for you. They often specialize in projects such as:
- Accurately entering data into spreadsheets or software
- Resolving or “cleaning” up data
- Creating data backups
- Testing database systems and updates
If you’re the type of entrepreneur who knows the basic technologies you need to get by but shy away from anything beyond that, outsourcing your IT projects is probably a good move for you. Not only is it smart to save IT tasks for the pros, but it can save you the nightmare of attempting to DIY solutions and figuring out remedies for mistakes you might make.
From routine maintenance and fixes for your IT infrastructure to significant upgrades and one-off projects, freelance IT professionals help you ensure your small business’ IT operations run smoothly. Some of the activities they’re commonly hired for include:
- Web development and design
- Software updates
- Auditing and compliance
- Process optimization
Where to Find Freelancers/Part-Time Pros
Ready to start outsourcing some of your small business’ operations? With so many people working from home and picking up side gigs, the internet is bursting at the seams with skilled, experienced, and capable professionals looking for freelance or part-time work.
Here are some of the top sites where you can find legit candidates:
- Upwork *I’m partial to Upwork because it’s where I connected with several long-term content writing clients I still work for today.
So, there you have it! If you’re looking to streamline your schedule and focus on the work that needs your attention in 2021, outsourcing these business functions is a great way to start.
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