There are plenty of reasons your business needs a blog. But the reality is, writing isn’t for everyone. Creative entrepreneurs possess unique skill sets that provide valuable services and products to their customers. In many cases, writing isn’t one of those skills. And that’s okay!
Investing in blog writing services is the best way for creative business owners to achieve blogging’s business benefits without writing blogs themselves. Today, I’m highlighting 7 ways blog writing services help creative entrepreneurs.
7 Ways Blog Writing Services Help Creative Entrepreneurs:
- Spend Time Where it Matters
- Let Writers Do The Writing
- Benefits of a Regular Posting Schedule
- SEO Bloggers Will Boost Your Site Traffic
- Fresh Perspective On Your Business
- Save Money
- Generate More Leads
1. Spend Time Where it Matters
Any seasoned entrepreneur will tell you that starting a business is more than a full-time job. You pour endless hours into growing your business. Between finding clients, nurturing relationships with the people who hire you, and getting your work done, entrepreneurs have full plates.
Writing a quality blog requires time and focus. It takes roughly 3.5 hours to write the average blog post. As an entrepreneur, there are much better ways for you to spend your available hours. If you hire a content writer to tackle your blogs, you can use your time to build your business.
There’s also the matter of your schedule. Writing your business’ blog yourself means that if client emergencies, big projects, or vacations (hey, we can dream) pop up, blogging might not happen. Hiring a blogger means that no matter how you might need to shift your schedule, your website will regularly feature fresh and original content.
2. Let Writers Do The Writing!
You started your business because you have a passion. Whether it’s for design, branding, event planning, or another interest (or obsession!), writing isn’t exactly a favorite thing to do for many creative entrepreneurs. Many of my creative clients tell me they hate writing.
I get it! If it’s not your thing, it’s not your thing. That’s why it’s smart to outsource your blog. Entrepreneurs should be spending any free time improving their craft, refining strategies, or serving their clients. Embrace the aspects of your job that you’re good at and that you need to build your business, and leave content writing to the pros.
3. Benefits of a Regular Posting Schedule
There’s a marketing rule of thumb that the more frequently you post to your site, the more traffic it will get. The perfect blog posting frequency depends on factors like your content marketing goals and the size of your business. Whatever you determine your desired publishing schedule to be, it’s essential that you maintain it to get the best traffic, and in turn, the optimal number of leads.
As I mentioned before, writing your blogs can move down your priority list when other aspects of running your business need your attention. Don’t let this happen. Hire a blogger who will work with you on developing a content calendar and run your blogs. That way, no matter what is going on with your business or your schedule, your site will continue to attract traffic.
4. SEO Bloggers Will Boost Your Site Traffic
It’s a scenario I’ve seen many times: Creative business owners spend hours of their week writing informative, researched blogs, but don’t see any ROI. The truth is, you can devote a ton of time to writing a great blog, but if it’s not optimized, you’re wasting your efforts. Not optimizing a blog for search engines is like getting your business all dolled up without anywhere for it to go.
Good blog writing services will ensure that each blog drives traffic to your business’ site and encourages engagement. Writing a quality blog is so much more than putting pen to paper. It’s a process that includes research, keyword analysis, outlining, structuring, and understanding how search engines (and readers) will review your blog. So, hire someone who knows how to do this, and knows how to do it well.
5. Fresh Perspectives on Your Business
When you outsource your content writing to a seasoned blogger, you are getting a fresh take on your business. Niche content writers like me are constantly learning about hot topics, best practices, and emerging trends for creative industry audiences. Hiring someone to write your blog for you doesn’t take that task off your plate, but it gives you new insights on what you can share with your ideal customers.
Professional bloggers don’t just have experience writing for businesses like yours. We use tools and resources that help us understand precisely what your readers want to know more about. You may have topic ideas for your blog, whether from your observations and research or client feedback. And that’s great! But hiring a content writer will add even more beneficial insights to your content strategy. They’ll help you see opportunities you might otherwise miss when you’re writing for yourself.
6. Save Money
Your time is valuable, and any time you’re spending on writing your blogs is time you could otherwise be spending on your business and your clients. Though hiring a good blog writer will cost you, it’s an investment that will benefit your business. The benefits of outsourcing your blog go beyond increasing your site traffic, engaging your ideal customers, and amplifying your creative business’ online presence. It gives you back time to invest in the work your clients are paying you for, and to nurture new prospects.
Choosing to hire a freelance blog writer or blog writing service also saves you the overhead costs you’d incur if you were to add someone to your team or hire a full-time employee. When you hire someone to write your business’ blogs for you, you’ll avoid spending money on:
- Onboarding and training
- Tools and resources
- Office space
- Payroll taxes
- Sick or vacation time
7. Generate More Leads
Maybe you’ve seen the statistic that businesses who blog generate 67% more leads than those who don’t. The point of establishing your website and creating a blog for it is to build your business and get more leads, isn’t it? Plus, small to mid-sized businesses who blog enjoy 126% more lead growth than growing businesses who don’t. So why wouldn’t you have someone who knows what they’re doing do the writing for you?
There’s more to generating leads from blogs than just writing posts. It involves strategic writing that is specifically intended to convert readers to customers. Experienced content writers understand how to write blogs for business.
We’re well-versed in how to incorporate effective calls to action (or CTAs) into your content. We know how to use link building strategies to improve your search rankings. Our writing slips targeted keywords into content without sounding unnatural or forced. Writing lead-generating blog content is a serious skill set that only a professional blogger can provide your business with.
I could go on and on about all the ways creative business owners can benefit from investing in blog writing services. Hiring a professional writer for your blog will save you time, money, and hey, maybe even your sanity!
If you want to hear more about the benefits of hiring a blogger, contact me to set up a free consultation. I’d love to tell you more about what professional bloggers can do for your business and how I can help you.