Quality content is a must for creative businesses. Regularly sharing valuable content engages your audience, drives site traffic, and positions you as an authority in your industry. The problem is, producing content for your blog and social media is time-consuming!
Batching your content is a great way to create strategic content for your business. It saves you time and helps you stay organized.
I’m sharing my tips for how you can batch content and prepare weeks’ worth of content in just a few hours.
Today’s blog at a glance
- Why You Should Batch Your Content
- My Content Batching Process
Why You Should Batch Your Content
If setting aside the time to batch your content sounds like a big task, honestly, it is. But intentionally carving out a window in your schedule to develop the best content for your business is well worth it. Here’s why!
Let’s face it. No matter how well you plan your time, surprises happen. Maybe your client has an emergency, or you’re suddenly without childcare for the day. Batching your content lets you roll with the punches and react to daily scenarios without worrying where to fit in writing and scheduling.
When you organize your content ahead of time, you can more effectively strategize what you’re sharing, how you share it, and when. Looking at the big picture allows you to structure content that serves your ideal audience, supports your marketing goals, and fits into your overall branding. When you post content on the fly and without a strategy, it might not be as productive for your business.
I know your time is valuable, and I promise, batching your content is worth it. Dedicating a few hours to plan, produce, and refine your content will save you time in the long run. When I spend 4-5 hours batching, I know my posts are well-thought-out and on point. I won’t be redoing my work or changing my mind halfway through preparing content.
Plus, because I build in time to review and proof my work, I don’t have to worry about going back to fix errors, update my text, or make corrections. You may need more or less time than I do for batching, depending on your business’ size and the amount of content you produce. However long you decide is necessary, it’s worth it.
My Content Batching Process
Brainstorming is the first and (for me) the most fun part of content batching! When I brainstorm topics, I focus on what my target audience – creative entrepreneurs and small business owners – cares about.
Here are several ways I churn up topic ideas:
- Noting interests and pain points I hear about from my clients.
- Exploring my niche-specific hashtags on social media for issues my target audience is talking about.
- Good old Google. Using “People also ask,” I check out what questions my target audience is asking.
Once I have a solid list of topics, I evaluate which ones align with my services, message, and business goals. At that point, I usually have a list of about a dozen topics that I separate into my content categories: Blogging Tips, Entrepreneur Resources, Growing Your Business, and Get to Know Me.
Armed with my list of topics, I choose weekly topic themes for three weeks of content. Some folks batch months in advance, and that’s amazing! Three weeks is what I find works for me.
I dig into the specific points I want to share for each of my topic themes in their corresponding blogs. I research topic-specific keywords and then lay out what the blogs will cover.
Next, I write a draft of each blog and jot down notes about what each week’s social media content should include. I’ll also make a list of the images I’ll need for my blogs and social media.
The next day, with a fresh set of eyes, I review the blog posts, revise them as needed, and proof them. Then I write my social media posts for each week and proof them. I run all of my content through Grammarly and spellcheck in Google Docs or Word. I pay for a premium Grammarly membership, and it’s so worth it!
At this point, I also prepare all of my imagery for the three weeks of content I’ve written. I select featured and supporting images for my blogs, and use Canva to create graphics for my social media posts.
Depending on the topic, I might also prepare a freebie to add value for my readers. This could be a checklist or guide that offers additional information and resources.
With three weeks of content in the bag, I schedule it all out in advance. For my blog, scheduling posts is easy in WordPress. I choose the day of the week (I post blogs on Mondays) and time, and that’s that!
For social media, I use a couple of tools to create and schedule my posts. I like Planoly for my Instagram posts because it helps me visualize my feed grid. My Facebook posts get scheduled in Facebook. Then I use Buffer to set up my LinkedIn, Pinterest, and Twitter posts. I love Buffer because I can schedule my posts across platforms with just a series of clicks, and track their performance.
There are a variety of scheduling tools out there to choose from. Find what works best for you and your content, and watch for an upcoming blog post on the best social media tools for creative entrepreneurs!
Batching your content is the best way to ensure you’re always sharing valuable communication with your ideal audience. Following these steps will help you create content your readers will eat up, and save you time and energy!
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