One of the things entrepreneurs find most challenging about starting a blog is deciding what to write about. Creating strategic blog content that your audience will want to read and that aligns with your business goals isn’t that hard, though. With some quick planning and research, you can create a list of engaging and informative blog topics. Let’s take a look at five of my favorite ways to pick topics for your business blog.
If you want to know what topics your audience is dying to hear about, go straight to the source. Do you often hear the same questions or concerns about your services or products? Create blog posts that provide answers and solutions. Review your social media comments for insights into what your customers care about.
Better yet, use your social media to ask them what they want to know. Your blog will be most successful when you produce content relevant to your audience, so considering their interests is important.
Trending Industry Topics
One of the benefits of a blog is that it serves as a platform to demonstrate your industry expertise. What do potential customers want to know about your industry? Are there processes or best practices you can shed light on? Analyze industry-wide issues or problems and highlight your knowlege. It shows that you know what you’re doing and gives you credibility.
Need help coming up with ideas? Take a look at what your peers and competitors are sharing. Subscribe to their newsletters, check out their social media accounts, and visit their blogs. You’ll notice trends in the topics they’re addressing with their content. Consider your unique perspective and create a blog post that communicates your experience.
There is a very simple way you can use Google to view popular topics related to your industry, services, or products. When you visit Google and enter a search term, you’ll see a “People Also Ask” box along with your search results. There, you can check out related phrases and questions that people are searching for. This will give you some ideas as to what topics will be of interest to your audience.
There are tons of great tools and platforms available (some free, some at a cost) that let you explore trending topics and keywords. These services let you skip manually searching and instead, track relevant keywords, or even the keywords your competition is ranking with.
Here are a few reputable keyword research tools to try:
- SEMRush Keyword Research Tool ($)
- Google Adwords Keyword Planner
- Term Explorer ($)
- Keyword Tool.io
- GrowthBar ($)
No matter what type of business you own, you can pick blog topics that get your readers’ attention and align with your marketing goals. If you try one of these tips, let me know!
Want some blog topic ideas to get started? Click the button to get my list of 25 Blog Topics for Your Business.