The idea of setting aside time to write a blog might be daunting to someone running their own business. Small business owners and entrepreneurs have a lot on their plates! Between daily operations, planning and strategy, customer service, and managing finances, growing a business is more than a full-time job. It’s your life.
But the reality is, without a blog, businesses miss opportunities to market themselves. According to DemandMetric, companies with blogs produce 67% more leads monthly than companies that don’t blog. When you’re building a business, blogs are a valuable tool to increase your visibility and establish your brand.
Today I’m sharing my top four reasons every growing business needs a blog.
1. Boost Your Website Traffic
Search engine optimization (SEO) is positioning your website to show up when people search for keywords related to your business. These searches are a primary source of web traffic. The better your visibility, the more people you’ll have visiting your site.
Blogs provide opportunities to get your business noticed online. Crafting a blog with SEO in mind can significantly enhance your site’s searchability. Here are a few tips for making your blog posts SEO-friendly:
- Make sure your blog displays on mobile phones.
- Use 1-2 keywords throughout your content, and 1-2 long-tail keywords.
- Optimize your meta description.
- Add alt text to your images.
- Include several internal and external links.
2. Grow Your Email List
One of the best ways to grow your business with a blog is by building an email list. It doesn’t matter what industry you’re in, or what your business has to offer. An email list is a powerful marketing tool. Studies show that companies see an average $44 return for every $1 they spend on email campaigns. With numbers like that, why wouldn’t you create an email list?!
Your blog is a great spot to put an opt-in form for your email list. If readers like your blog content, they’re likely to want to hear more from you. Subscribers who join your list become the recipients of email campaigns. And from there, you can nurture your relationship with them and promote specific services and products.
3. Communicate Your Value
Blogging is an excellent way to communicate what makes your business unique. With blogs, you can express your personality, share information, and emphasize the qualities and traits that set your business apart from the competition. Connecting with your audience through your blog builds a rapport with them and helps you become a trusted resource.
Use your blog to demonstrate that you’re on top of what’s going on in your industry. Share your subject matter expertise with readers. Regularly providing valuable insights, opinions, and resources gives prospective customers reason to respect you as an expert. Ultimately, that respect encourages them to work with you.
4. Quick Content for Social Media
If your business is on social media, a blog is an easy resource for your content calendar. The copy and imagery from one blog post can be repurposed into several social media posts, creating several days’ worth of content. You can turn social media followers into sales by inviting them to read more on your website.
Sharing your blogs on social media also lets you see what topics are resonating with your audience. Engagement like retweets, comments, and shares provide you with valuable data and feedback. You can use that information to gauge what is important to your audience and how you can better serve them.
These are just a handful of ways blogging can benefit your business. Stay tuned for more blogging tips and resources for growing businesses!